Where Publishing Gets Practical(sm)
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How do I choose a book designer, editor, or a printer? Which of the printing choices are right for me? Which page layout program makes the most sense to use? And how can I make sure the design and production choices for my book help it succeed in an overcrowded marketplace?
Authors and publishers face hundreds of questions like these every day, and until now, it's been hard to find the answers all in one place. Finally, there's a one-stop resource to help authors--whether working with a traditional publisher, a subsidy press, or their own imprint--and publishers find clear explanations of every facet of making a book a reality.
Pete Masterson, author of Book Design and Production: A Guide for Authors and Publishers, has the perfect background to walk both beginners and experienced authors and publishers through every step of the book-creation process. He
This new book is getting rave reviews from some of the strongest voices in independent publishing: Dan Poynter, author of The Self Publishing Manual (who also wrote the foreword) called it "masterful ... the industry has needed a book like this for years." Fern Reiss, author of the Publishing Game series, says the book is "a must-have to stay competitive." (Follow this link for more reviews.)
In an industry burdened by complex technical issues, conflicting, and confusing practices, and a huge learning curve, Masterson makes it easy. There's even a 97-page glossary covering relevant computer, publishing, printing, and graphic arts terms.
This detailed and clearly written book explains (along with much more):
Despite the platitude, "Don't judge a book by its cover," that is exactly what happens. here you will learn how a professional cover design is created so you can make your book cover the best it can be.
The interior design helps to communicate the message of your book. Simply using the wrong font can reduce comprehension from 95% to 35%!
Like appropriate clothes help create a good impression when you meet someone new, the interior design of your book helps create an impression of your message. In the worst case, a poor interior design can make the writer seem incompetent, damaging your credibility and destroying your message.
If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, this book will help you understand the book production process and the principles of good cover and interior book design.
It will allow you to look at a book design
and immediately see the common errors and to see that a book is
following the traditions of good book design that gives credibility
to your message. Whether you do the work yourself of hire it done,
this book will help you get your book done right. Use this book
to guide you through the book design and production process.
---Dan Poynter, author, The Self Publishing Manual
---Patricia J. Bell, publisher, publishing educator, and author, The Prepublishing Handbook, Cat's-paw Press.
---Fern Reiss, author, The
Publishing Game (series)
Download a PDF with the Table of Contents, Foreword, Preface, Introduction, and Index
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